The Digital Economist

Search Engine Optimisation is essential for business owners today to understand, similar to e-commerce platforms as discussed in last weeks blog. But what is SOE? Search Engine Optimization in simple terms is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. Lets have a look at how:  1. Attractive Title Tag – to draw your audience in  2. Include a ‘Facts and Questions’ Page - FAQ sections answer popular questions about a topic, this can help you rank higher for long-tail keywords and potentially improve your Google rankings.  3. Link to your mentions – Where your site is mentioned on other online resources, ask or find a way for it to be linked to your site.  4. Audit your site - Run an SEO audit to uncover your website’s technical and on-page SEO issues. Here is a useful link:  https://ahrefs.com/site-audit   5. Ensure quick loading speed ...