Search Engine Optimisation is essential for business owners today to understand, similar to e-commerce platforms as discussed in last weeks blog. But what is SOE? Search Engine Optimization in simple terms is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. Lets have a look at how: 1. Attractive Title Tag – to draw your audience in 2. Include a ‘Facts and Questions’ Page - FAQ sections answer popular questions about a topic, this can help you rank higher for long-tail keywords and potentially improve your Google rankings. 3. Link to your mentions – Where your site is mentioned on other online resources, ask or find a way for it to be linked to your site. 4. Audit your site - Run an SEO audit to uncover your website’s technical and on-page SEO issues. Here is a useful link: https://ahrefs.com/site-audit 5. Ensure quick loading speed ...
Ecommerce is essentially commercial transactions conducted electronically on the internet, and it is undoubtedly the new norm. It was advanced further by Covid-19 and so businesses today NEED to have a good website/ app in place to allow e-commerce if they want to succeed.
There are many platforms that can help develop a website or integrate added functions to an already existing website, such as Shopify, Wix and Stripe.
Considering inventory, payments, bookings, the value of real-time data and A.I. when selecting the best option, lets suggest and evaluate a platform for the following businesses:
Why? Glofox is an all-in-one platform, developed purposefully for fitness businesses/ studio’s such as a gym. Not only does in manage the business through scheduling, memberships and payments but also provides member experience tools such as an app, booking portal and check-in kiosk. On top of that, it incorporates marketing tools, sales tools and retention tools such as automated emails and push notifications.
Why? Square is an in-person & online payment platform. It offers free Point-of-sale transactions which is why smaller businesses love it and if the boutique wishes to arrange appointments/ walk-ins for customers for a personal shopping experience, Square can manage online bookings and track appointments for staff teams.
A Café
Suggested Software: PosTree
Why? PosTree is Point-of-sale platform designed to help optimize restaurant/ café operations. It allows online orders for collection, in-store orders for table service, payment and bookings as well as offering businesses improved website presence and efficiency and great customer support.
Let me know what other platforms you guys think would be good! It can be very tough to know what the best option is - here’s a link to more platforms and tips to choosing the right platform for your business:
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Simplybook and Hubspot are great platforms too, great post!!
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