Search Engine Optimisation

Search Engine Optimisation is essential for business owners today to understand, similar to e-commerce platforms as discussed in last weeks blog. But what is SOE? Search Engine Optimization in simple terms is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. Lets have a look at how: 

1. Attractive Title Tag – to draw your audience in 

2. Include a ‘Facts and Questions’ Page - FAQ sections answer popular questions about a topic, this can help you rank higher for long-tail keywords and potentially improve your Google rankings. 

3. Link to your mentions – Where your site is mentioned on other online resources, ask or find a way for it to be linked to your site. 

4. Audit your site - Run an SEO audit to uncover your website’s technical and on-page SEO issues. Here is a useful link: https://ahrefs.com/site-audit 

5. Ensure quick loading speed - You can get a quick benchmark of how fast your site loads with Google’s PageSpeed Insights and if you want to know what's slowing down your site, you can check through WebPageTest.org. 

7. Reduce your ‘Bounce’ rate - If people quickly bounce from your page (click on a quickly click off) it sends a message to Google: people hate that page. Hence, Google will downrank it. How can you stop this? Embed videos on your page. 

8. Content Partnerships – Your site on another and another on yours is a great way to expand potential audience and customers.  

9. Fix broken links – ensure that where your site is linked, actually WORKS. See here: www.semrush.com

10. Brand Tagging – Your business may not be the most known, but if there is a similar business with a bigger brand name than yours, leverage from it. For example, many people search ‘Tesco’ instead of ‘Online Grocery Shopping’, so include other big brands in your industry in the tags for your business.

 

Let me know if these tips have helped you in the comments below. Once you up your SEO game, you can also see your audience and site statistics through Google Analytics – set up your account today and get analysing 😊