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Search Engine Optimisation

Search Engine Optimisation is essential for business owners today to understand, similar to e-commerce platforms as discussed in last weeks blog. But what is SOE? Search Engine Optimization in simple terms is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. Lets have a look at how:  1. Attractive Title Tag – to draw your audience in  2. Include a ‘Facts and Questions’ Page - FAQ sections answer popular questions about a topic, this can help you rank higher for long-tail keywords and potentially improve your Google rankings.  3. Link to your mentions – Where your site is mentioned on other online resources, ask or find a way for it to be linked to your site.  4. Audit your site - Run an SEO audit to uncover your website’s technical and on-page SEO issues. Here is a useful link:  https://ahrefs.com/site-audit   5. Ensure quick loading speed ...

Successful Enterprise Application Stories



In Last week’s Blog, we explored some disastrous ERP Implementation failures. Now lets explore some ERP Success stories, shall we? 

1. Western Digital  

Business Model: Manufacturing & Fee-for-service model - Tech company which merged with SanDisk and HGST in 2019. It aims to facilitate the seamless integration of data across various platforms and devices. 

Strategy: To provide customers with the most efficient and reliable data storage solutions and unlock the full potential of their digital assets. 

Type of ERP: Oracle ERP Cloud, followed with an Oracle Suite of products such as solutions for performance management and analytics.  

How it helped: It Integrated cost centre management, HR management, payroll processing, automated reporting, and streamlined systems for forecasting business analytics and forecasts.

Benefits: It improved customer relationships, all systems ran efficiently in the cloud for easier accessibility and document management. The 3 company’s information systems and data all integrated seamlessly into one system – Western Digital Corporation is a now the leading provider of data storage solutions. 




2. Fulton & Roark 

Business Model: Manufacturing & Retail Model – Creating high end unique men’s grooming products. 

Strategy: Being fully transparent, using safe ingredients, and providing a high level of customer care and service. 

Type of ERP: NetSuite ERP 

How it helped: Before, they had to manually upkeep a double entry system for tracking inventory and accounting on a spreadsheet, they didn’t have the workflows necessary to record the cost of goods sold (COGS)....... thankfully it is now all in one centralised place. 

Benefits: External accountants were no longer necessary, saving them money and allowing them to increase sales roughly 50% without needing more staff. They also had a more accurate picture of margins and inventory, which helped grow Fulton & Roark’s ecommerce operation. 




3. Walmart, the world’s largest retailer 

Business Model: Super Retail Model - Cost leadership, offering low prices and a wide range of products and services to millions of customers. 

Strategy: Since 2014, their strategic level management prioritise customer services, improving products and enhancing the flexibility of the shopping experience. 

Type of ERP: SAP ERP – Implemented in 2007 and ongoing, however in 2015 they integrated SAP HANA Financials. SAP is the top provider of business programmes in the world – very suited to the large-scale operations of Walmart! 

How it helped: Before, Wal-Mart relied on home-based systems, which were complicated, time consuming and costly. The new system had the capability to sustain their worldwide growth and steer the developing business and regulatory landscape  

Benefits: Through generating competence across its business processes, Walmart has benefited as it helps attain their strategy objectives, gain competitive advantage and lowers costs. It is also used to predict product demand, order the required raw materials, develop production schedules and allocate expenses. SAP is also experienced in assisting international corporations with their financial systems, so Walmart are in good hands.   



Can you guys think of any more successful ERP Implementations? Let me know in the comments below! 💬

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